Chapter 1: Understanding Your Online Identity

When launching a new product, website, or service, one of your initial tasks is selecting a domain name. This choice is akin to putting your name on an ID badge for a networking event. You can secure your domain name even before your website is fully developed, as there are numerous methods to establish your online presence, such as redirects.

If you're operating on a limited budget, for example, you can have your domain lead visitors to your Facebook page, ensuring that they connect your domain with your business from the very start. Alternatively, you may be prepared to build your website but find yourself stuck on the choice of a domain name. Common questions that arise include:

• "Should I opt for a domain name that reflects my current services, or should it be broad enough for future expansions?"
• "Is it better to use my personal name or to devise something more creative?"

It's important to note that a domain name differs from a fictitious business name or a company name, and it certainly isn't synonymous with your brand. A domain name is flexible; you can launch your website now and adjust the URL later if inspiration strikes.

People will come to recognize you by your name, so it's wise to maintain a website that features your name. This site can serve as a central hub where you direct visitors to your various projects. If you operate a single business, this personal site can be your primary online presence. If potential clients struggle to find you by searching for your name, you risk losing their business. Remember, "Myrtle Goodcoach" is much easier to recall than "elevatingsolutionsforwomen.com."

Your brand will not be identical to your URL. Once you acquire a domain, you have the option to shift your brand identity without altering your URL. Your brand embodies the expectations you've cultivated concerning your services. Ideally, the content on your website will articulate the narrative behind your brand.

If you're just starting out or undergoing a rebranding process, there's no reason to delay creating your website. Your brand or URL doesn't have to be finalized—and it might never be. Many of us evolve as our businesses attract new clients and expand.

You can set your website up and then leave it as is. Multiple domain names can point to your website, allowing you to modify your URL without having to change the website itself. Your domain registrar can redirect your URL to your current site.

For more insights on branding, check out this brief and complimentary ebook available for download.

The first video, "Personal Branding and Why You Need a Website VS. Social Media," delves into the importance of personal branding in the digital landscape and the advantages of having a dedicated website as opposed to relying solely on social media platforms.

I’m Dr. Cathy Goodwin, a copywriter, storyteller, and strategist. My clientele includes small business owners, entrepreneurs, independent professionals, and solopreneurs. I assist them in enhancing their productivity by incorporating storytelling into their marketing strategies. Download the free resource: "17 Surprising Ways To Use Storytelling To Grow Your Business." For those looking to refine their marketing messages, my Strategic Intensive program helps uncover your story while tackling your most significant marketing challenges.

Chapter 2: Expanding Your Marketing Knowledge

The second video, "Digital Marketing 101 - A Complete Beginner's Guide to Marketing (Explainer Video)," offers a thorough introduction to the fundamentals of digital marketing, perfect for those just starting out in the field.