Chapter 1: Introduction to Success

Let me be upfront with you.

My client didn't just receive a call from Nike and strike a deal with Adidas; they also attracted attention and agreements from numerous other brands such as Mizuno, Zara, Gymshark, Lululemon, Spanx, Puma, New Look, and Skims. This is merely the tip of the iceberg.

If you're into cycling or triathlons, I could easily name another 15 globally recognized brands that you know and love. It’s astonishing—and surprisingly straightforward—once you grasp the approach we took.

How did we achieve this?

We executed a LinkedIn marketing strategy centered around relationship building by sending direct messages. Here’s the surprising part: we started with a brand new LinkedIn profile. The client had to create an account specifically to facilitate our work.

Now, let me clarify: the client’s reputation wasn’t the reason for all these calls. In fact, you probably haven’t heard of him or his product, which is actually advantageous, as the brands mentioned above are the real targets for our efforts.

That's where we concentrated all our resources.

We avoided meaningless interactions, gimmicky growth hacks, and the temptation to chase fleeting trends on the platform. Instead, we focused on establishing:

• Over 4,000 meticulously targeted connections within his field.
• More than 100 qualified leads with decision-makers at these companies.
• Numerous deals in the six-figure range.

Here's a breakdown of the six steps we implemented to generate these leads and secure deals via LinkedIn.

Chapter 2: Driving Engagement through Personalization

The first video titled "Nike customer support - delight and frustration" provides insights into customer service experiences that can inform how brands engage with their audiences.

We executed a highly personalized DM campaign. Every message sent during this initiative was manually tailored and dispatched. No automation was used, and each recipient had been thoroughly researched prior to receiving a message.

The second video, "How to stop Nike Order Cancellations, from a Customer Service Agent!" offers valuable tips that can enhance the customer experience and minimize cancellations, further illustrating the importance of effective communication in business.

We focused on securing the call rather than selling the product right away. Every phase of the campaign aimed to get the target audience on a call with my client. We never attempted to sell the product through DMs; our goal was solely to secure the call. This is often the trickiest part of the lead generation process, and many people stumble by forgetting that the call's purpose is to sell the product—everything leading up to that point is about securing the call itself.

Finally, we consistently sought ways to refine our strategy.

Despite initial successes, we always looked for improvement opportunities. This involved meticulously tracking key campaign metrics and making adjustments when necessary.

It may sound overwhelming, but this approach required significant time and effort. That’s precisely why many people shy away from it, and why the majority fail to achieve similar results on LinkedIn.

What we avoided.

Notice that there’s no reference to engagement, content creation, or collaboration. This is because we treated content marketing as a secondary tactic to bolster the primary DM campaign. While it did enhance brand recognition, it wasn’t essential. We could have executed the entire campaign without any content or engagement and still attained remarkable results.

How is this feasible? Don’t all LinkedIn gurus insist on content creation?

Not necessarily!

We simply placed the right messages about the appropriate product in the correct inboxes. It’s as straightforward as that.

Learn precisely how we accomplished this.

Since 2020, I have sent over 150,000 DMs, generated more than 1,500 qualified leads, and raised upwards of $1 million in revenue.

Direct messages can yield results when executed effectively.

Download "The Time-Poor Solopreneurs Guide to LinkedIn DMs" for FREE to discover how to maximize your outreach.