Chapter 1: My Twitter Journey

I launched my Twitter account in March 2020 but only began actively engaging with it in August of that year. Like many users, I faced challenges on this blue-hued platform.

Why was it so tough? While crafting a tweet is simple, gaining visibility and traction is quite another matter. To illustrate, consider these statistics: In 2020, there were 391 million accounts on Twitter with no followers. Every minute, there were 7,000 tweets about movies and TV shows, and sports tweets reached 2 billion that year. Interestingly, tweets related to cooking surged by nearly 300%.

Competing on Twitter to build a following is incredibly tough. It took me four months before I received my first retweet and comment on a brief post. However, I adapted my approach and, by the end of my first year, my follower count surged by 400% (from 10 to 420).

In this article, I will share the strategies that contributed to this growth.

Author's Note: This piece focuses solely on social media growth strategies, without delving into the individual motivations behind using Twitter.

Key Takeaway 1: Focus on Promotion, Not Just Text

"On Twitter, you get 140 characters to be worth paying attention to, no matter who (or what) you are."

― Graeme, co-host of Wait, What? Podcast

I’ve seen many tweets that say, "Hello, World!" or "This is my first tweet!" While these may work on LinkedIn, they fall flat on Twitter.

For newcomers, purely textual tweets are often ineffective. Instead, I advocate for showcasing and promoting something tangible. For example, I share my recent accomplishments, such as earning Top Writer Badges and closing deals at work, along with my creative outputs like articles and YouTube shorts. These posts garner much higher engagement than simple text tweets, as they resonate with Twitter users who appreciate such content.

Author's Note: Use Twitter consistently to promote your work and side projects. Over time, you’ll notice others sharing your efforts on your behalf.

Key Takeaway 2: Engage through Responses

The logic here is straightforward. On Twitter, countless tweets go unanswered. I understand that struggle all too well, having been one of those countless tweet creators.

After much reflection, I arrived at a simple conclusion:

• The person who initiates a conversation might not receive a reply.
• The person who cracks a joke risks falling flat.

To boost engagement, adopt a response-based approach. It’s not complicated, and you won’t need to ponder what to tweet each day.

For instance, I reply to and retweet others' content. If someone tags me for a comment, I respond. When individuals discover and share my work, I express my gratitude.

Engaging in dialogue is often easier than creating content in hopes of receiving engagement. The next logical question is: how can you encourage people to share your work?

The long-term answer is straightforward: produce valuable content that resonates with your audience. More on this in the following section.

Author's Note: As a side-hustler, I take immense pride when others share my work. I always respond with gratitude, and you can do the same.

Key Takeaway 3: Create for Your Followers

"When a fan comes up to you and says I love your music, there is nothing better than that."

• Aaliyah

Our supporters play a crucial role in our success. How can we reciprocate their support? By creating content tailored to their interests.

Pay attention to their comments to gauge what inspires them and identify the reasons behind their support. From there, strive to delight them. For example, I received a comment from someone interested in sales follow-ups using content. I took note and wrote more detailed pieces on that subject.

Examples include:

• How You Can Sell (More) Products and Services by Creating Content Prospects Want to Follow
• The Best (Unabated), Cost-Efficient Marketing Assets You Can Create to 10x Your Sales Revenue

Author's Note: Followers may come and go, but when we cater to their needs by producing valuable work, they can transform into dedicated superfans.

Conclusion

In summary, these straightforward strategies helped me achieve a 400% increase in Twitter followers in just one year.

I want to emphasize the importance of efficiency. Efficiency means achieving results in a short timeframe. This is crucial since I prefer not to spend my entire day building a following through endless tweeting.

My primary focus is on nurturing my side-hustle! Therefore, we should engage with Twitter using targeted strategies in mind.

Wishing you success in expanding your audience on Twitter!

About the Author:

I share my insights drawn from everyday life and my business experiences, as our life stories form the foundation of our unique viewpoints. Feel free to connect with me on LinkedIn and Twitter!

Chapter 2: Effective Strategies for Twitter Growth

This video discusses three effective methods to leverage Twitter for increased engagement and follower growth. Learn how to make $12,746 using Twitter and significantly boost your follower count.

In this informative video, discover how to start an automated side hustle that can earn you over $400 per day. Explore the steps to get started right now.