Mastering the Balance Between AI and Authentic Writing
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Understanding Client Needs in the Age of AI
Recently, I faced a challenging situation when a client left me for ChatGPT, leaving me anxious for weeks. However, an old client came back with a request that AI simply couldn't fulfill. He told me, “Tanishka, I prefer content that isn’t AI-generated.” This statement reinforced the importance of genuine human input in content creation. He sought real insights from real people to drive conversions, not just basic text churned out by a machine.
This sentiment was echoed by Sean O'Dowd, an experienced business consultant and Upwork client, who remarked, “If I only wanted a basic ChatGPT answer, I could have done that myself. I look for more depth and critical thinking when hiring someone.”
It's clear that clients who prioritize quality are becoming increasingly frustrated with the uninspired and generic AI-generated content, which fails to deliver tailored solutions or enhance metrics like Google rankings or conversion rates. This led me to a crucial realization: I now choose to partner with clients who understand that AI is merely a tool for drafting, not for making decisions.
Video Description:
In this video, learn how to effectively utilize ChatGPT for your writing clients, ensuring you still provide a personal touch in your content.
The Pitfalls of Settling for Mediocrity
Currently, I'm collaborating with a client to develop the core marketing content for his new app, which spans website copy, video scripts, WhatsApp messages, and app notifications. Despite his budget constraints, he has chosen to invest in my expertise for the most crucial elements of his marketing strategy. He relies on less experienced writers for the more routine tasks.
What distinguishes my services is not just the quality of the final product but the thoughtful process and strong perspective I contribute to each piece. This client appreciates the minimal revisions required, the quality assurance, and the professionalism I bring.
While it's true that some writers are losing jobs, the demand for exceptional writers is on the rise. Superior writers engage in thorough research, conduct interviews, identify problems, and enrich their content, ultimately driving sales. This is what sets them apart.
Recognizing AI's Role
AI, including tools like ChatGPT, can appear magical, producing well-structured text with minimal effort. It can be tempting to believe that a few adjustments will yield a perfect piece. However, beneath this façade lies a collection of outdated internet content.
What AI lacks is your unique experiences, stories, and thought processes. These elements are irreplaceable and cannot be replicated by artificial intelligence. While AI can assist in refining your writing, generating ideas, and creating initial drafts swiftly, it cannot think or provide genuine insights.
This is where Alex Fasulo, a successful Upwork entrepreneur, provides valuable services, focusing on enhancing AI-generated content. She acknowledges, “I will polish your ChatGPT output.” Talented writers like her recognize the limitations of AI—it serves as a drafting tool, not a substitute for human intuition.
Expanding Beyond Basic Skills
Less experienced freelancers or those without specialized skills risk losing their positions. Client retention depends on more than just expertise; it's about offering a comprehensive service package. What sets you apart is not just how you write but how you contribute to the overall strategy.
You need to be seen as a partner, not just a writer. Instead of simply delivering four blogs per month, guide your clients through the entire process, including posting, creating infographics, and repurposing content. By providing a holistic solution, you can foster long-term relationships with your clients.
In Summary
Clients are busy individuals who lack the time to learn and experiment with AI. They desire writers who possess skills beyond mere wordsmithing. While some clients encourage the use of ChatGPT for productivity, they do not want freelancers passing off AI-generated content as their own.
To engage intelligent clients, you need to position yourself as a savvy writer—one who can think critically, utilize AI effectively, and solve problems creatively. This is what will make you indispensable.
P.S. The client who initially abandoned me for ChatGPT ended up dissatisfied with the basic and uninspired output he received.
Video Description:
In this insightful video, explore the potential downsides of relying on ChatGPT for writing ads, and learn how to navigate these challenges.