Chapter 1: Understanding the Process Focus

Is it possible that the key to navigating business chaos lies in emphasizing processes rather than merely chasing outcomes? If elite athletes can prioritize their methods for a more adaptable sense of success and well-being, why shouldn’t business leaders do the same?

As a leader or Change Manager, you may find yourself feeling overwhelmed when circumstances veer off course. This is a common challenge among many in leadership roles. So how can you maintain psychological flexibility amidst disorder? My reflections were sparked by an ABC podcast featuring Dr. Kirsten Peterson, a Sports Psychologist who collaborates with Australian Olympic athletes. Some athletes, like Jess Fox, seem to flourish under pressure. The insight I gained from her interview was clear: prioritize processes over results. It's about engaging with your passions, rather than simply fulfilling obligations.

Returning to the realm of organizational change, an excessive focus on outcomes can lead to complications. Results are influenced by factors outside our control, which can derail even the most carefully crafted plans.

Consider the case of Sarah, who spearheaded a significant IT project rollout. She dedicated countless hours to meet stringent deadlines, which ultimately took a toll on her health and personal relationships. Just as the project neared completion, the company announced substantial changes that disrupted her efforts, leaving Sarah feeling disillusioned. She questioned the purpose of her hard work when so much was beyond her influence.

This underscores why it is vital for business leaders and Change Managers to prioritize processes over results. Concentrating on the journey allows us to remain composed in challenging situations. Research indicates that this approach not only enhances job satisfaction but also improves focus. Engaging in process-oriented work fuels our intrinsic motivation, eliminating the need for external validation or pressure. John Kotter's principles highlight the necessity of crafting a vision and empowering individuals to act, which resonates with the process-centric mindset.

Maintaining a process-oriented focus provides stability, particularly in tumultuous times. Teams may start projects with enthusiasm, but that energy can wane, negatively impacting morale over time. Change Managers who emphasize processes can guide teams through difficulties, ensuring effective adoption of new systems and delivering value to the organization. Even during challenging periods, well-established processes can keep a company functioning smoothly. However, it's crucial that this approach does not compromise individual well-being. A process-focused strategy results in better outcomes while fostering a balanced workplace. Esther Cameron and Mike Green stress the importance of sustaining change and nurturing morale, reinforcing the value of a process-focused approach.

So, how can you begin to shift your focus to processes? Start by setting clear, process-oriented goals each day. Instead of saying, "I will complete this report today," try, "I will dedicate two hours to working on this report without interruption." The latter emphasizes action, leading to enhanced productivity and satisfaction.

• Compile a list of tasks to eliminate that do not contribute to the core process.
• Develop a chart to monitor your progress on essential activities.

When we fixate solely on results, we risk losing sight of our objectives. Instead, immerse yourself in the creative process. This approach can induce a flow state, igniting innovation and success. John Hayes emphasizes the necessity for structure within change management, as it fosters focus and encourages creative thinking. In "The 33 Strategies of War," Robert Greene recommends a simple task that can calm the mind and enhance concentration—such as folding a garment. This familiar activity can provide a sense of control and help ground you in the present moment.

The advantages of focusing on processes are numerous. Some critics may argue that this approach fosters a lack of accountability, but that misconception is unfounded. A process-centered strategy actually heightens accountability and improves results. Hughes (2007) contends that clear communication and structured methodologies bolster accountability, supporting a process-oriented mindset.

Skeptics might also worry that a process emphasis neglects stakeholder concerns. However, effective processes yield work practices that benefit all parties involved and enhance the work environment. An increasing number of organizations are embracing process-centric methodologies, with Agile practices and design thinking gaining traction. Research demonstrates that this focus on processes fosters innovation, enhances performance, and leads to greater employee satisfaction. Pollack and Pollack (2015) found that systematic approaches like Kotter's eight-stage model significantly enhance stakeholder engagement and satisfaction.

As Change Managers, we face a choice: pursue results at the risk of burnout, or embrace a process-oriented approach that nurtures a calm and clear path toward better outcomes and a healthier workplace. The decision is ours.

Want to enhance your skills in organizational change management? Explore my books, "The Change Manager's Companion" and "Remarkable Organisational Change Communications," both now available. Additionally, consider enrolling in my online course on Change Management.

Chapter 2: Embracing Process Over Outcome

In the first video titled "A Practical Guide to Focusing on Process Over Outcome," viewers will learn how adopting a process-centric approach can lead to greater success in both personal and professional contexts.

The second video, "FOCUS ON THE PROCESS, NOT THE OUTCOME," further explores the benefits of this approach and how it can enhance your effectiveness in leadership roles.